Drive107
The Drive107 look.
Everything you need to represent Drive107 correctly — our mark, our colours, our type and how we sound. Premium, understated, and built to last.
Logo
A gauge inside a gear — motion and maintenance in one mark — locked up with the Playfair wordmark.
Do
- Keep clear space around the lockup — at least the height of the gear.
- Use the cream mark on dark, the ink mark on light.
- Pair only with Playfair Display for the wordmark.
Don't
- Stretch, rotate or add shadows and gradients.
- Recolour the mark outside cream, ink or gold.
- Place it on a busy photo without a scrim.
Colour
Warm cream and charcoal do the heavy lifting; gold is the single accent; racing green means “good.” Click any swatch to copy its hex.
Typography
Two typefaces, clear roles: Playfair Display for character, Inter for clarity.
Playfair Display · 600 / 700
Every vehicle's full story.
Used for headlines and the wordmark. Serif, high-contrast, confident.
Inter · 400 / 500 / 600
Log every service and cost, get smart reminders, and keep every document together — for any car, truck, motorbike, bike or boat.
Everything else: body, labels, buttons, tables. Neutral and legible.
Voice
Premium but plain-spoken. We're the calm, trustworthy record — never the loud salesperson.
State what's true, plainly. No exclamation marks, no hype, no buzzwords.
“Export a clean PDF anytime,” not “powerful data portability.”
Tire, not tyre. Winterization, not winterisation. Sentence case in UI.
Say
- “Every service, cost and document, in one place.”
- “Your data, yours — export it anytime.”
- “Catch safety recalls automatically.”
Not
- “The ULTIMATE all-in-one vehicle super-app!!!”
- “We take your privacy very seriously.”
- “Revolutionary, game-changing, next-gen.”
Questions, or need a specific asset? Get in touch.